Today we have launched our second Howz survey. Participants get the opportunity to buy Howz at a introductory discount or be invited to join the beta testing program free of charge.
The survey builds on experience from our first survey which was a Facebook campaign. Respondents to this new survey will arrive via display advertising aimed at finding family members that are concerned about an elderly relative. We will use the findings from the survey to refine the product and the offer. Once the survey is complete we will also publish the highlights.